Smarter Dating for Smarter Generation
The final product was developed as a native iOS application using swift. We implemented customer focused onboarding processes that helps them reach the “aha” moment ASAP. By testing and validation of our user flows, we were able to successfully build a community driven customer experience that contains – Voice and Video communication, in-app blogs, embedded content, content tagging and chat facility.
With a well planned marketing campaign focused around the launch of ONA, the application was able to get thousands of users easily. The user experience reduced churn, and boosted network effects for organic user acquisition. ONA was later covered by all major technology publications like TechCrunch, TNW, CNET, to name a few.