Introduction
ONA Dating

Need for a human touch in dating app

Smarter Dating for Smarter Generation
The final product was developed as a native iOS application using swift. We implemented customer focused onboarding processes that helps them reach the “aha” moment ASAP. By testing and validation of our user flows, we were able to successfully build a community driven customer experience that contains – Voice and Video communication, in-app blogs, embedded content, content tagging and chat facility.
With a well planned marketing campaign focused around the launch of ONA, the application was able to get thousands of users easily. The user experience reduced churn, and boosted network effects for organic user acquisition. ONA was later covered by all major technology publications like TechCrunch, TNW, CNET, to name a few.

Two Sided Marketplace for dating
Video calling for private dating consultation
Video and voice calling requires expertise in session creation, tackling with reconnecting due to network issues, storing call recording on server, audio and video quality fluctuation, latency in delivering the audio, etc.
Rather than reinventing the wheel, we decided to go for Programmable voice and video by Twilio which is build on top of WebRTC.
It allowed us to build and scale a reliable, high quality video experience without worrying about hosting, storage or scalability.

