Introduction
Redbull Photobooth
Redbull wanted a custom scalable solution that can easily accommodate their event engagement needs, extend this engagement to digital channels like social, and save money in the long run.

Simform set out to build customizable
photo booth technology
You have to design the app architecture in such a way, that it can easily handle the visitors’ traffic during an ongoing event and ensures pleasant user experience.


Result
After months of collaboration, we created a ‘Photo-booth’ experience that Redbull Wings Team members can easily set up, configure on desktop and then execute on-site with iPads.
The flexible setup allows Red Bull to create unique, cost-effective and shareable content for multiple events across the globe with relative ease.
While we continue to work with the Red Bull team to add new features and make improvements to the platform, our photo booth solution is now a staple at each Red Bull event. So far, it has traveled to more than 1000 events, taken more than 200,000 photos and produced thousands of shares across multiple social channels.
Creating engaging brand experiences
that extend to digital


Kiosk mode for uninterrupted
white labeled system


Remotely controlled
booths
Sending commands to remote photobooths in real-time
One of the limitations of contracting local vendors for photo-booth was the inability to update content and builds remotely in real-time. So, the first step in building the new photo-booth experience was to design an back-office system through which Redbull Team members can effortlessly design custom Photo templates and filters for ongoing as well as upcoming events.
We built admin system for managing all aspects of photo-booth like restarting the device, modifying event branding, browsing photos captured during the event and generating reports.
Rather than going with a traditional API based approach, we utilized Socket.io to send commands to the iPad in real time to change the configuration of any iPad. It proved to be one of the most important features of the entire system as it helped them to deal with iPads during live events with almost zero latency