Website Design
Development.

We break away from thinking like conventional designers, marketers, and thinkers. Hence for us, it starts with the end users. We put ourselves in the user’s shoes to understand what ‘experiences’ is really like. The creative side of us then has a solid platform to define color, messaging, iconography, layout, and engaging interactions that reflects our understanding.

Our web design process in a nutshell

From strategy workshop, to defining user persona, setting up information architecture, and designing wireframes to pixel-perfect icons, we make sure that every step in the design process is followed diligently. The result is a mobile-friendly stunning B2B/ B2C website design that acquires, retains and delights your user.

Meaningful messaging; that connects instantly

We don’t go overboard with the content or design elements. Rather we design and with great attention when it comes to building a narrative for a website. This differentiates us as a leading web design company. Be it an enterprise website or a playful learning one, we write meaningful stories for every audience establishing a deeper connection that accelerates growth - resulting in a UX that is user-centric, exactly what users want. This differentiates us from ten other web design services in New York.

Front-end developmentWhy we opt for mobile-first design, substantial reasons

IIn a time when going mobile is not a trend but a necessity, we focus on the mobile first web design, also recommended by Google. Going mobile first also helps our UX designers to craft consistent user experience across every leading mobile device. We start working around the smaller screen move towards larger screens. And it makes sense because, with limited screen space on smaller screens, our UX designers prioritize the most crucial aspect of a website- the content.

It is imperative now to prepare for mobile-first indexing as Google will predominantly use the mobile version of a website for indexing and ranking.

6 design principles
we follow.

Our massive 10 years of experience have helped us find out what works and what not when it comes to website design. Clients have the advantage to visualize their product right in the first place.

We reduce choices for your visitors

The Hick–Hyman law says more choices you give to your user, lesser will be the chances for him to make a decision. By keeping the visual design elements lesser, we increase the chances of user action on your website.

We use color and contrast to your advantage

We apply the rule of Neuromarketing to select the perfect color for your product. We follow the proven color psychologies to implement the colors that leave a positive impact and helps the user to take the desired action.

Reinforce use of specific action with familiarity

If there is a brand face, we recommended to use it in the design. As it is important to increase familiarity and empathy. People connect and understand the concept. So it’s better to incorporate faces in the pages that we design.

We keep plenty of white space around your content

Keeping enough white space is needed to consume the design we craft. As an experienced web design firm, we believe in retaining the needed white space, keeping content, the king it is.

CTAs? We put them on core visual areas

A design - mobile-first or responsive design is of no worth if it doesn’t convert. We understand that and hence intelligently place powerful Call to Actions a.k.a. CTA that help the user take actions relevant to your business goals.

We enforce consistent branding throughout your website

In our web design process, we keep the branding color, essence, and faces, consistent throughout the website. This makes the first impression long lasting, making the user experience memorable in both web and mobile-friendly design.